Fix Your Social Media Strategy By Taking It Back To Basics

SEO in Hyderabad

A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy.

Some articles indicate that stories are an effective marketing and advertising tool while other articles advise using social media networks, such as Pinterest, Instagram and others. But what type of story will be effective and what will your brand post?

What effective social media marketers need is a process that leads to individual solutions. These solutions must work for their particular market niche and provide their company with the results they are looking for. For website design company  in Hyderabad visit Vivid Design Consultancy.

As the leading digital marketing agency Chester business owners trust most, we understand the needs of our clients and provide dedicated solutions to meet those needs. That is why we created this list of ways you can fix your social media strategy by taking it back to the basics.

Define the status quo.

Identify your business objectives and target market and consider your industry, the recent performance of the brand and the current traditional marketing promotions for your product and your competitors.

A startup or new product needs to generate awareness, while an older product may need to be revived. Use social media to crowdsource feedback and reengage customers. For Digital Marketing Companies in Hyderabad visit Vivid Digital

Listen to your target audience.

This is where social media becomes even more important for your business. Your brand can’t talk to everyone in every social channel, you need to narrowly define whom you want to listen to and communicate with.

Start with simple Google searches on your brand name, analytics tools within social networks, and look to secondary research, such as the Pew Research Internet Project, Nielsen, or Edison Research, to identify larger trends in social media use.

Gather a snapshot of all current social media talk with a social media audit. Follow an audit template to organize what you find and identify actionable insights.

Create social media content that drives engagement.

Now that you have found your target audience and listened to what they are saying, just what are they looking for? Social media is all about producing fresh, relevant content, so create things that your audience will find valuable, whether it is a “how to” article or something entertaining.

Where you deliver the content matters as well. Some social media channels, such as Twitter, are best for sharing short, current updates, others like YouTube are better for delivering video content.For more info on SEO Services check Tamc2011

Instagram is effective at reaching a younger audience with pictures, and Snapchat has even younger audiences and uses multimedia and high engagement rates.

The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel.

Select social channels that fit brand message, type of content, and target audience. For more information about making your social media marketing more effective, contact Vivid SEO today.

How To Attract New Clients: The Four Step System For Business Growth

Digital marketing agency

When attempting to attract new customers, you need to have a well-balanced approach. If you want to achieve success, you will need to employ a number of different methods that are all equally effective at attracting new customers so you can focus on converting them into sales.

For many business owners, this comes easily, but for others, some coaching is needed. For SEO Company in Hyderabad visit Vivid Digital

As one of the UK’s leading digital marketing firms, Vivid SEO has helped thousands of small business owners attract more customers to both their brick and mortar shops and their online websites. We are going to share with you some of our favourite ways to attract new customers to your UK business.

Here are Four Ways to Attract New Customers to Your Business:

1. Letters, phone calls and appointments:

This is a very basic method that is highly effective. You need to send letters to prospective leads and follow them up with phone calls to set appointments. Your letters should be composed strategically, so leads will be responsive to your phone calls.

When calling leads, you can go into more detail about what your products, services and business are all about. If these people are interested, they will agree to schedule an appointment. With an appointment, you are getting closer to ensuring a transaction. If you are looking for website development in Hyderabad for your company check Vivid Design Consultants.

2. Create a network:

Referrals are often your best source of new customers. Dozens of warm calls are more effective than a hundred cold calls. Marketers may join lead groups and there are many out there that you can find.

Find a local chamber of commerce and participate in their monthly networking events. If you have a few leads that you can’t utilize due to your internal limitations, offer them to your competitors. This goodwill gesture may reciprocate down the road.

3. Mine your customer database:

Instead of looking for new customers, you may still get more out of your current customers. There’s a possibility that your customers require other products that you offer.

If you are selling a wide range of related products or service, getting current customers to buy more of your products is as good as acquiring new customers. It is usually easier to set appointments with current customers, especially if you already know their contact information and other details.

4. Social Media Marketing:

Social media is an effective platform to directly communicate with a large number of target audiences. Billions of people are using various social media services, especially Facebook, YouTube, Twitter and Instagram. For more info on SEO Services visit Quisicilia

It is easy to promote your products through social media and attracting new customers will become easier as well. Facebook is a versatile social media that accommodates text-based, image, audio and video content. YouTube is also a major social media platform with search volume that surpasses Yahoo or Bing.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Use Youtube To Reach More Customers For Small Business

Quisicilia

If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively.

Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow their businesses even on a small budget.

What man business owners overlook is that there is another platform that can help them grow and succeed and it doesn’t take that much more effort.For Affordable SEO packages in London check Vivid SEO.

YouTube for Your Small Business

YouTube is a video sharing platform that is perfect for a wide range of industries and it can help you reach thousands of viewers every day.

Just creating a YouTube channel isn’t enough if you want your business to succeed. There are certain factors that can make YouTube videos more useful for your small business and we are going to share them with you here:

Make it fun:

People love to laugh. It is possible to give people enough information about your products or services, while still lightening up their day. A fun video doesn’t have to be silly and it can maintain a good degree of professionalism and elegance. It is a good way to stir a viral marketing campaign.

Inspire people:

An inspiring tale is always a good basis for any excellent video. You could look for something inspiring in your industry or market. Within YouTube, you will find many inspiring videos that have become huge hits. Learn from these videos to find elements that evoke the favourable emotions among your target audience.For SEO Services visit Icassp2003

Offer something interesting:

Curiosity is a powerful tool that can get people to click on your YouTube video. An inviting thumbnail, title or description may make people wonder about the actual content of your videos. Take enough time to consider the best ways to make people feel interested about your videos.

Remember to associate your brand, products and services to these videos, to make sure that people will remember them. Tell them that more information can be obtained in your website and be sure to provide a link in the description section.

Demonstrate something:

Any video demonstration can be effective at selling something through YouTube. You can directly show people how solve specific problems or how to maintain or troubleshoot issues with your products. YouTube can become an excellent customer support platform.

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

The Top 9 Steps Creating A Magnetic Blog

lanetalab.com

It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life.

You might think a kind of “I have a great idea/service/product to spread around the globe sitting in a comfortable office” business idea. Yes, you think in a right direction. The internet is a wonderful place to start your business. However, it is not as easy as it seems.

While you could be a skillful businessman outside the internet, it doesn’t mean you can get credit in the digital world. Here you will have to face a bunch of new rules; new personal findings and, of course, barriers you will have to overcome. Here you will have to become a professional internet marketer.

Let’s presume you’ve already launched a website. You believe it will generate some traffic. Unfortunately, the only thing you can see – your website brings you zero results: you don’t have any traffic, you don’t get new customers, your brand gets no visibility and, moreover, you spend all your time in vain. For SEO Company Check Vivid SEO

It’s a kind of disaster, isn’t it?

Let me present you 9 steps to creating a magnetic blog that will attract dozens of visitors and bring you money.

1. Know your niche and your audience

Yeah, a statement “know your niche and your audience” might sound weird for you as you’ve just entered upon the path of internet marketing but it is not as strange as you think. I am sure you know what “a chain reaction” means. Right – it is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. The same happens to your online activity. You just get in touch with your target audience, introduce them your product, and, afterwards, this audience will share it via all possible social media accounts (of course, if your product worth it). Why is it a chain reaction? Because you have to do a single “stovepiping” and your service users will do the rest instead of you.

Nevertheless, I haven’t given you any idea on how to find your target audience. Well, first things first. Determine your niche. It is easy to do because you, as a businessman, already know what kind of product/service you’re going to offer. Let’s take, for example, musical instruments. You are the one who has just released a new guitar brand and, of course, you want to get customers online.

Finally, you’ve determined your niche and it is time to investigate where to find potential clients for your awesome guitars. What Google says:

As you can see, Google reveals you TOP 10 websites that sell guitars and other musical equipment. These websites are the source of your customers you could gain.

Once you’ve found the places where your target audience “dwells”, it is time to know better your competitors.

2. Know your competitors – they can teach you a lot.

Believe or not but your competitors can give you a lot of things. As I’ve showed you above – it is not too hard to find out who your competitors are via Google. BUT in this very case you should ask Google about blogs that are dedicated to music instruments:

Please pay attention to an inquiry you’re using during the search. I didn’t want to do an in-depth keyword research, I just put the first that came to my mind “music instruments blog” and Google suggested me a few solid blogs. I want to underline an adjective “solid” because I’ve checked the DR of each blog and Organic Traffic they get via Ahrefs Site Explorer:

69K of traffic – it is really impressive. And do you know what do these numbers mean? It means this blog is the place where you could find a way lot of potential clients for your own music brand.

Why do I say “competitors can teach you a lot”? Because, thanks to discovering your competitors’ blogs, you have a great opportunity to see what they offer to their target audience:

A. What type of content they post?

B. Do they add video tutorials to the blog or not?

C. Do they pay attention to spreading the information via social media?

I don’t say that you should do all the same as your competitors do. But, please, take into account that these websites established themselves as the leaders being a part of TOP 10 Google results. Thus you can get lots of useful information spying these web resources.

3. Take care of your brand visibility

Despite the fact that your service is awesome as hell, you won’t scale up your customer database massively without the right brand visibility. Yeah, sometimes it is easier to say than to do. And the very first step you should do is to tell about yourself.

I am not familiar with psychological aspects of our society but the practice shows: if people don’t know your story, your background, they won’t be interested in the service you’re willing to sell them.

Why is it so important? Just because I believe everyone wants to trust to someone he or she already knows. No, it is not about personal relationships. It is about your “transparency” as a businessman. Here are a few suggestions you should follow branding yourself:

A. Don’t be shy about sharing your life story. Tell us about yourself, as if you were talking to a friend.

B. Point out how your product or service can help your users to solve their problems

C. Share your story via social media accounts.

D. When you talk about your service, you should never be arrogant. Remember, you catch more flies with honey than with vinegar 🍯 4. Create a social media presence

I could combine this tip with the one above because a social media presence is a part of your brand visibility. However, I decided to talk about it in detail. I bet you won’t argue with me that creating accounts throughout such social media resources as Facebook, LinkedIn, Twitter, Instagram, and Pinterest is not a hard task. Yes, it will take some of your time but doing a good job these social media accounts will help you spread the information about your brand’s activity. It’s a very slippery slope when marketers tend to self-promote instead of engaging more and more users to get familiar with the service itself. If you want to see that your social media efforts aren’t in vain,

you should do the following:

A. Refresh the information on your social media accounts daily.

B. Never ignore comments people post.

C. Always reply to users’ questions.

D. Share the information related to your niche but don’t be persistent with self-promotion.

E. Use various methods of catching users’ eye: post videos, images, infographics. Make sure your content is interesting.

F. Use Twitter as a great place to find new connections and take a part in various conversations.

Use Instagram as the platform for posting innovations in terms of your service. Don’t forget to be closer to your users by posting some shots from your daily routine.

5. Be a guest contributor

Guest posting is an excellent way to get credibility for yourself as a marketer and, of course, to make your brand popular.

If you want to get visibility for your own blog, you should “fan a spark” on other blogs as the writer.

What will it give you?

Firstly, you will get credit as a writer and as a professional marketer. Moreover, you will increase traffic to your site earning backlinks.

Another one cool thing that guest posting allows you to do is create business relationships with influential people from your niche. My personal experience is a great example of this. When I started writing my first articles I had neither followers on Twitter, nor business contacts on LinkedIn. Likely, my guest contributions on marketing blogs with DR starts from 40-63 helped me get useful business connections (no more, no less):

Yeah, the situation with followers on Twitter is not impressive. Nevertheless, for me (who has recently started writing guest posts) it is a good result. Likely, my contacts on LinkedIn are far better in contrast to Twitter:

340 business contacts – not bad result for a person in this industry for only a year (I started guest posting 4 months ago though).

Guest posting has only benefits for you and your blog. The only drawback you might face is absence of time. Fortunately, you will be able to overcome this “trouble” improving your writing skills.

6. Content is king – don’t forget about it!

Do you remember this statement “Master of information, master of situation?” Any kind of information is like a weapon you can use for your own benefit. But why does every marketer on the web know a rock-solid truth “content is king?” Simply because content gives users answers to their questions.

Once I stumbled upon an interesting survey the Content Marketing Institute created. It states that 80% of businessmen prefer to get general information about some brand via reading a few articles, compared to an ad. And, 78% of consumers believe that those companies that provide high-quality content build better business relationships with them. However, 58% still think that those companies that produce video content are more trustworthy.

Truth be told, it doesn’t matter what kind of content you are going to present your audience. There are lots of blogs that win the game providing their users only with articles. There are blogs that like to mix their content up – they produce articles, videos, and even, launch podcasts.

By the way, if you want to get some new valuable insights on content marketing, you should check out what the founder of the Content Marketing Institute Joe Pulizzi says.

7. Optimize your blog

Every marketer who runs a blog optimizes it in a proper way. SEO is an integral part of internet marketing. You won’t get any traffic without an optimized website. I won’t provide you with a detailed SEO course over here (there are lots of guides in the internet) but I just want you to understand the basic aspect of it.

I could say for a lark “everything revolves around content” but I am sure it is more like an unquestionable fact rather than joke! Content is KING! Thus, never neglect of creating only high-quality and unique material.

Talking about written content, you should always focus on using right keywords that will help your content get ranked well in Google. It goes without saying that using only “text type” content makes your blog very boring. Thus, don’t forget to add images, videos, infographics, etc., on your blog. These visual additions will make your blog interesting and desirable to visit. Nevertheless, even though you will have to take care of adding an optimized description, alt tags, and, as I’ve already mentioned, related keywords. Without all these SEO “preparations” your blog will be invisible for Google first page.

Please, don’t neglect SEO!

8. Mobile accessibility is important as well

Wow, I thought this tip is self-evident just because you might be read this post using your mobile device.

Taking things more seriously, mobile optimization of a website is vitally important. Especially in the age of tech progress. Let me introduce you just a few reasons why you must have a mobile optimized website:

User experience.

Firstly, mobile users want to get the information (or to purchase a product) very fast. If your website is inconvenient for mobile users, you lose out on thousands of potential customers. Additionally, mobile optimized websites lead to positive feedbacks from users.

Traffic.

I don’t know a single person who doesn’t use a mobile phone for surfing the web. Maybe you do? Well, you got a clue that mobile users are a great source of traffic for your website.

Bounce rate.

If your web resource isn’t mobile optimized, your bounce rate is going to be very high. If you want to reduce it, a mobile optimization is a must-do.

Brand engagement.

Did you know that users who have been satisfied with your website’s mobile experience will likely return to your site on desktop afterwards? Yes, it is true. Thus, your brand engagement increases its popularity. However, just imagine if your visitors are not satisfied with a mobile version of your website, what’s next? Right, they will choose your competitors instead of you.

9. Outreach

It’s good when your content finds its recognition by itself – when people can easily stumble upon it from Google. It means you’re a genius of SEO and marketing. However, what if your content still doesn’t get as much recognition as you think it deserves?

You should present your material manually to the audience. And this very process is called outreach. The primary goal of outreach is not just promoting your content (and service as well) but building new business relationships with influential people from your niche.

I want to present you a short step-by-step plan on how to do outreach via email correctly:

A. Identify your targets

B. Find one’s personal email address (you can use these tools findthat.email, Voilanorbert)

C, Prepare personalized email template with a “killer” subject line

D. Don’t be afraid of sending a follow-up email

E. Be persistent in reaching out

I want to convince you that doing outreach in a proper way (and on a regular basis) will give you the results you need – traffic, brand visibility, and personal growth as a professional marketer.

 

The Top 9 Content Marketing Strategies You Need For Your Business

spectralreview.com

Content marketing as we know it did not exist 15 years ago, but it has become an omnipotent marketing concept in the meantime. People claim that “content is king” because it really is – it costs over 60% less than traditional marketing, but it generates three times as many leads.

Creating excellent content is the fastest way to win over the audience and grow your business. However, a study reveals that over 70% of readers claim they were turned off by content that seems like a sales pitch.

Users obviously don’t want to consume low-quality content, so you have to prepare a strategy that guarantees success. In this post, we will show you nine content strategies you need for your business.

1. Define Goals And KPIs

Each activity has its special purpose and so does content creation. Before you start writing posts or re-arranging the existing content, you must clearly define your business objectives. Are you a new company trying to raise awareness and drive website traffic? Perhaps you already attract a lot of visitors, but fail to convert? In each case, you need to know what you want and define the corresponding KPIs. It will stop you from wandering around and help you focus on relevant topics only.

2. Analyze Your Audience

Now that you know your goals, it is time to analyze the target audience. You have to figure out everything about your prospects – demographic features, academic level, average income, personal values, lifestyle, etc. For more info click SEO Agency London

Content creators at the assignment writing company say you can learn this by analyzing website visitors and social media followers: “Look at their comments, questions, and remarks to identify their way of thinking and behavioral patterns. When you combine these insights with your business objectives, it will be much easier to create quality content.”

3. Make A Content Calendar

Content creation is a long-term and systematic activity, so it is crucial to plan your posts well in advance. This means you should make a content calendar with all the publishing dates, including the ones revolving around big industry events, holidays, product releases, and other important happenings. The goal of planning is to make sure you have enough material to publish week after week. Doing so, you keep the audience engaged and eager to see your next post.

4. Create Outstanding Content

Once you’ve got everything prepared, you need to start making outstanding content. What does it mean? Generally speaking, it means creating a custom essay and highly educational and engaging content that perfectly resonates with the needs of your target audience.

If you want to talk about details, the best posts are usually longer: a study suggests that the ideal length of a blog post is 1.6 thousand words. Besides quantity, you should think about elements such as headlines, article structure, backlinks, and calls to action. Each component must be perfectly incorporated into the text in order to drive user engagement and earn you fresh leads.

5. Use Multimedia

Humans are visual beings and they process imagery much faster than textual content. In such circumstances, adding photos, infographics, and videos to your articles is mandatory. You can also think about GIFs, memes, or any other type of multimedia content that can enrich your posts. This is a great way to make the content more appealing and interesting, but also to break larger bulks of text into smaller units.

6. Keep It Authentic

Another way to improve your content marketing is by creating truly authentic posts. Maria Ferry, a content administrator at the paper writer agency, claims you can do it only if you concentrate on one niche you really understand the best: “Don’t try to become an all-around player, but rather try to establish yourself as the key opinion leader in your own business. Define your style of writing and make yourself widely recognized as the person who knows everything about the given industry.”

7. Find The Best Channels Of Promotion

A website is where it all begins, but you need additional channels of promotion in order to raise brand awareness. There are many ways to approach the target audience, while the usual suspects include:

Social Media From Facebook to Pinterest, there are dozens of social platforms that can introduce your content to millions of consumers worldwide. Email marketing: The oldest channel of digital marketing still remains one of the most productive solutions. Paid advertising: While your goal is to achieve organic visibility, sometimes you have to add paid advertising to your content strategy.

8. Edit And Proofread Content

Before publishing posts, you must edit and proofread event the smallest pieces of content. First of all, you can do it single-handedly. Take some rest after completing the post and then go back to it to identify and remove mistakes.

The second option is easier: use professional editing services such as assignment service, Grammarly, Ggrade Miners, or Hemingway App. These are all expert agencies and tool that can proofread content very quickly and give you useful style-related suggestions. This makes the process faster and more productive because you can focus on more important daily tasks.

9. Measure Results

Marketing intelligence is the last tactic you need to apply. You are probably going to make a lot of content, so it’s essential to measure the results of your efforts and analyze the entire strategy. It should be an easy process if you set the right parameters and know the overall campaign objectives, as determined in the first section of our post.

Round Up

Content creation is the most important component of contemporary marketing. Quality posts raise brand awareness, drive website traffic, and generate leads and conversions. However, it takes an outstanding strategy to make your content work.

In this article, we explained to you nine content strategies you need for your business. Did you already use any of these tactics? Do you have other valuable ideas to share with our readers? Let us know in comments and we’ll be glad to discuss it with you!

Keeping Your SEO Team Relevant

SEO Company in Hyderabad

By profession, SEOs should be data-driven digital experts. But with so much data – and so little time – it can be challenging to keep yourself relevant in an industry that changes, sometimes hourly.

GSC will be shutting down the old API. Google added new Activity Cards for mobile in the SERPS. Are you considering AMP now that they’re testing highlighting answers on AMP results? Were you aware of the newest addition to Google’s Link Scheme Guidelines?

Those are just some of the updates that came out in the month. It takes an SEO village these days. For Digital Marketing Agency Check Vivid Digital

The following is my agency’s foolproof plan to ensure that our team stays up-to-date. It ensures optimal career growth for SEOs and the best results for our clients.

1. Weekly educational round-ups

With so much SEO news and so many influencers, it is almost impossible to follow them all. With weekly educational round-ups, the team can split up the best resources, then gather back in a room and discuss them as a team. There are many benefits to allowing a team to stay informed this way:

A. If every team member participates and owns 3-5 resources, a team of 5-7 can own the market on SEO news. This allows the team to get very niche specific and learn collectively.

B. Getting a group of SEOs in a room, talking through breaking news will spark magic. A useful strategy will be born and likely relevant to multiple clients.

C. This approach allows people to learn from their favorite medium. Prefer to listen to podcasts? Watch YouTube? Allow everyone to suggest their favorite ways to learn and find resources that add to the teams’ growth.

Here is an example of the resource sheet our team uses every week. Every person has resources they’ve claimed, then every week they fill in the specifics (if they have new content relevant to our clients), so we can get in the room and review.

As a team, we’ve found some of the best resources (outside of Search Engine Land) are:

A. Ahrefs

B. Backlinko

C. Glenn Gabe

D. Stone Temple

E. Search Engine Roundtable

The key, of course, is to prioritize. You can spend all day, every day, just going through them all. But, you still must find time to drive results for clients.For more info visit SEO Services in London

2. Get fully immersive with conferences

Whether it is for several days or even for one, conferences are a great way to hear from experts in the industry to network and to take a day to soak in all the latest and greatest in SEO.

Here are some of the top conferences in the industry that our team members have attended recently and found value in:

A. Search Marketing Expo

B. Pubcon

C. SXSW

D. BrightEdge Share

With a larger team, it might not be possible to take the everyone to a conference; however, there are digital solutions. For example, every year our office books the largest conference room and live streams the TechSEO Boost Conference – it’s even better because we get our development team to join – and we know how important those people are to SEO success!

3. Lunch and learns

There are a lot of opportunities to learn as a team – and there is no shortage of webinars (and everyone loves a free lunch!). There are a lot of tools and agencies that put together educational webinars. Even if the team does not learn a lot, if you provide lunch and a forum for discussion, there are generally good outcomes:

A. Does the team agree with the strategies and tactics discussed in the webinar?

B. From the webinar, what have people tested, what are they seeing working or not working? What tests can we run for our clients to validate results?

C. Was there anything discussed that was successful or not for their client? Anything that should be implemented across all accounts?

D. More than likely the team will hear about new tool capabilities. Does the team’s current toolset allow the client to see the best organic performance?

4. Shared learnings across clients

Education does not end with onboarding. Every week our team meeting covers many topics from internal announcements and delegating tasks to shared learnings.

Sharing case studies, the newest tactics or optimization that has seen success or the latest SEO Chrome extension is helpful. Having everyone in the room to discuss the latest and greatest in the SERPs is a great way to take collective learnings and ensure that all clients see the same success. When one client wins, they all win.

5. Education as an onboarding requirement

Continued learning is so integral in this industry that we make it part of our onboarding process. While we require training for our proprietary SEO tool, we also require our SEOs are Google Analytics certified, trained in Google (and Bing) Search Console and experts in various SEO tools.

Additionally, we strongly recommend (but certainly do not require) that they participate in certain Facebook groups, Reddit communities and follow certain key figures on Twitter and LinkedIn.

Possibly the most valuable continuing education group for our team is Ahrefs Insiders. Finding a group of ~8,000 industry experts that continue to add strategic value – as well as continuing to highlight how team members can utilize tools – is essential for team growth and client success.