Top 5 Benefits Of Google My Business

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Realty DS

Google is the ultimate place for online searches. More than 80% of internet users land up in Google to search for their favorite restaurant, nearest vet, clinic or a florist. With so many searches for a local service providers, it is essential that every small and medium business owners must think about making an online presence.

Over 5 billion searches are made on Google every day. One simplest way to stand out among your competitor is to own Google local listing or Google My Business. It can make your enterprise more visible to your potential customers by showing your business’s name, address, operation hour, location map and reviews to them in just a click.

Whether you’re an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate agents.

Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you.

But how do you manage all of those tools at once? It’s easier than you might think, with the help of Google My Business.

Here you have the top five benefits of using this tool:

Google My Business for Real Estate Agents

If we had to pick one word to sum up the benefits of Google My Business, it would be convenience. The goal of Google My Business is to make it easier for local small businesses to take advantage of all of the marketing tools that Google has to offer.

Google My Business allows you to manage your entire Google presence in one place, and there are a ton of unique benefits to be gained by using the service.For more details on Online Marketing Services check Agropedia

Enhance Your Google Presence

If you’re like most search engine users, then when you use Google you tend to click on the search results that provide the most detailed information. A business that provides detailed data on location and hours, with appealing, relevant images and easy to find reviews is much more likely to stand out in Google search results.

Google My Business allows you to provide greater detail about your business, integrate your whole Google presence in one place, and enhance your search results so Google users are more likely to click on your business.

Unlock Unique Benefits by Verifying Your Account

Some of the biggest benefits of Google My Business come when you verify your account, which you can do by having a PIN number sent to the physical address of your business, or to your phone.

Verifying your business will allow you to add significant details to your business profile, and better connect with your target audience. Verification allows you to:

A. Add your own business photos to your account

B. Update your hours and location

C. Add videos to your Google profile

D. Offer coupons and real-time updates to your audience

E. Get reviews for your real estate business

F. Get a map pin for your business when people search for agents in your area

Photos and reviews are a big part of the attraction with Google My Business, because both are proven to help drive traffic for real estate websites.

Use the Google My Business Dashboard

Getting started with Google My Business is easy, and it all starts with getting to know the Google My Business dashboard. The dashboard is where you’ll find all of the tools that Google My Business has to offer, and it’s what allows you to manage your whole Google presence in one place.

Use the dashboard to manage your brand information, enhance your Google+ page, track your Google performance, and review the extensive analytics provided by Google My Business.

A Free Opportunity to Increase Brand Recognition

If you’re expecting the benefits of Google My Business to come with a considerable price tag, prepare for a pleasant surprise. Google My Business is a free tool, so all you need to invest is time.

Are you ready to work with a real estate marketing team that understands what it takes to make your business shine on Google, and beyond? Contact Realty DS Media Group to learn more about all of our real estate marketing services.

Effective Video Marketing Strategy For Your Brand

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With video marketing being an important part of any business, creating a successful strategy is more important than ever. There are many things you can do to make your video marketing more effective for your business and many of them don’t take much time or effort, just some additional thought and planning.For more information check  SEO Agency in London.

Publishing videos on a regular basis is a good way to hold the interest of your users. If your customers take interest in you, but you don’t show them anything new, they will get bored quickly. This doesn’t mean that you should overdo it, just post more videos on a regular basis and keep your customers’ interest.

DITCH THE PITCH!

Marketing videos should be honest. Don’t throw a sales pitch at your customers every time you publish a video; keep them spaced out. You and I know that you are I business to make money, your customers know that as well; ditch the hard sell and speak to them on a social level.

Make sure your customers know that they come first. In the video above, you can see the simplicity of the message; it is clear, honest and doesn’t force anything on the viewer, yet it still makes them curious about the services offered and what they can mean to their business. For Top web development company in New York visit RavisNY.

Keep your content interesting and appealing to your target audience. You can lose customers very quickly by posting video content that is irrelevant or doesn’t coincide with the rest of your content. Your customers don’t want to watch a boring commercial. Take the video above for example.

That short clip was powerful and dynamic, it made you want to hire the company mentioned. The fact that the video was just a short clip has no bearing on the emotions that it instills in the viewer. You can drone on and on about your products or services, or you can create a video that will stand out and make potential customers take interest in what you have to say.

YouTube is an excellent medium for today’s businesses. Not only can you post the video on YouTube, but you can also embed it into your site and include links around the video related to your content.

Don’t worry, the number of views you get on both your site and YouTube will be counted by Google giving you more internet presence and making your site grow in popularity in the search rankings. To know more details on SEO Services check Spectralreview

As the video above shows us, video marketing can be an effective tool for your business. Remember these key points and your video will stand out among your customers and in the search rankings.

6 Best Social Media Management Tools For Small Businesses 2018

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Social media platforms are very helpful to businesses, especially those that are just starting out and need to break out into a very competitive niche. Nevertheless, getting more leads and increased traffic via social media sites such as LinkedIn, Google+, Twittter, and Facebook takes a lot of work.

In order to benefit from social media, company owners must also realize that they need specialist to manage all their network activities. They also need to know at the outset that there are publishing tools and marketing software specifically designed to make social media management more efficient.

BASIC ESSENTIALS

With the establishment of a social media team that will handle all the marketing and promotional activities, it is now important to pick out the tools of the trade. There are many tools available and they are designed so that social media managers can use them in order to make everything work seamlessly, smoothly, and in a coordinated manner. For more details on SEO Services check Rbts

There are many tools that a social media manager can possibly use in order to accomplish business goals, which may include improved workflow, improved multiple networks engagement, keyword monitoring, and marketing program analysis. For a manager who is in charge of small businesses, it is also important to find monitoring software to help the business achieve its target profits. Here are some of the most popular tools available.

SOCIAL FLOW

Social Flow is currently being utilized by globally known names such as The Economist, Mashable, and National Geographic. There are more. This social media management tool is designed to monitor real-time social media based conversations so that business managers can publish content at the peak time.

In this way, members of the target audience will receive the message immediately because they are online when the post is sent out. The suite of services available from Social Flow aims to increase business revenues by increasing audience engagement. Another advantage to using Social Flow is that is has tools to analyze social signs so that the social media manager can propose more relevant marketing solutions.

HOOTSUITE

HootSuite is a business solution that allows users to plan and implement campaigns across networks. With only one web-based dashboard, managers can track conversations, measure campaign results, manage an unlimited number of social profiles and use results of enhanced analytics.

Users can choose from three different choices, which are enterprise, pro, and free. Hootsuite is a solution that also gives users the opportunity to schedule updates. The auto-schedule feature is particularly helpful since it gives valuable information with regard to what is the best time to post.

SOCIAL OOMPH

Social Oomph is a social media management tool that offers users functions for different social media sites such as Twitter, Facebook, Plurk, and LinkedIn. One of the highlights of this tool is the range of Twitter features available.

Social Oomph benefits small businesses by giving managers the tools to track keywords, schedule tweets, view retweets and mentions, and inbox cleanup as well. This tool also offers auto-follow and for new followers auto-DM functions. When used every day, Social Oomph proves itself capable of improving the social media productivity of any small business.

BUFFER

Buffer is quite effective at sharing information using social media platforms. Small businesses can make use of Buffer’s features to maintain and sustain a social media presence.

There are also tools that allow for extensions via Safari, Chrome, and Firefox that facilitate sharing stuff from the Web. If a business owner is too busy to conduct regular updating of all the active social media accounts, then Buffer will handle the job and do it efficiently.

TIPS AND GUIDELINES CHOOSING A MANAGEMENT TOOL FOR SOCIAL MEDIA

Each of the tools presented above, as well as all the others available in the market today, have specific strengths—functions that are more robust than others are. The most important guideline in choosing a tool for the use of your business is to know your business goals.

In this way, you will have a tool with main features that are aligned with your aims. This is the best way to ensure that social media management activities are not only cost-effective but will also provide the much-needed boost in profits.

Building brand presence online has become rather complicated because hundreds of companies within the niche are doing the same. Everyone wants to dominate social media, and with the right strategy, the right tools, and the right social media management team this can be achieved.