4 Social Media Marketing Tools For Small Businesses

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Attracting the attention of your social audience has become more and more difficult and, while larger businesses can continue to raise the amounts they invest in social media marketing, many small businesses cannot and that leaves them to find more innovative ways to capture a significant market share.

Those innovative ways include a variety of tools and resources that can impact your online marketing efforts and reach more potential customers on social media. For Affordable SEO packages in UK Check Vivid SEO.

Here are the top 4 social media and content marketing tools that we recommend every small business owner try.

1. Advanced Marketing Institute’s headline analyzer

A recent study conducted by The French National Institute and Columbia University found that 59% of the links on Twitter have never been clicked on. Twitter users share and retweet news without actually reading it based on the headline itself. This makes it more important than ever to have a good headline for your article.

If your headline stirs emotion in your audience, you’re more likely to get that click. The Advanced Marketing Institute’s Headline Analyzer will test your headline for Emotional Marketing Value ensuring your post receives more shares and retweets.

2. DrumUp – Fresh curated content

Creating new, quality content on a daily basis is difficult and sometimes near impossible. This is where curation plays an important role. Curating the information by hand could take days which is why DrumUp has created a content curation engine that sources fresh social media content giving you something new and interesting to post every day. To know more details on SEO Services visit Cssn

3. Piktochart – Data to infographics

Infographics are one of the best ways to convey information to a reader. Considering that most people reading an article online has an attention span of only 6 seconds, anything that will provide them with useful information quickly is sure to be effective. Creating infographics from scratch takes a long time which has made the need for an easier, more effective tool important.

This is where Piktochart comes in. With Piktochart, you can choose from a wide range of pre-designed templates, then insert your content into the one you choose to make your infographics.

4. Google Analytics – Traffic analytics

Another important tool that small business owners should be using is Google Analytics. The ability to analyze your social media efforts is important if your business is to succeed. Google Analytics is easy to use and can point out relevant insights which can play a crucial role in the decisions you make for your marketing campaign.

Fix Your Social Media Strategy By Taking It Back To Basics

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A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy.

Some articles indicate that stories are an effective marketing and advertising tool while other articles advise using social media networks, such as Pinterest, Instagram and others. But what type of story will be effective and what will your brand post?

What effective social media marketers need is a process that leads to individual solutions. These solutions must work for their particular market niche and provide their company with the results they are looking for. For website design company  in Hyderabad visit Vivid Design Consultancy.

As the leading digital marketing agency Chester business owners trust most, we understand the needs of our clients and provide dedicated solutions to meet those needs. That is why we created this list of ways you can fix your social media strategy by taking it back to the basics.

Define the status quo.

Identify your business objectives and target market and consider your industry, the recent performance of the brand and the current traditional marketing promotions for your product and your competitors.

A startup or new product needs to generate awareness, while an older product may need to be revived. Use social media to crowdsource feedback and reengage customers. For Digital Marketing Companies in Hyderabad visit Vivid Digital

Listen to your target audience.

This is where social media becomes even more important for your business. Your brand can’t talk to everyone in every social channel, you need to narrowly define whom you want to listen to and communicate with.

Start with simple Google searches on your brand name, analytics tools within social networks, and look to secondary research, such as the Pew Research Internet Project, Nielsen, or Edison Research, to identify larger trends in social media use.

Gather a snapshot of all current social media talk with a social media audit. Follow an audit template to organize what you find and identify actionable insights.

Create social media content that drives engagement.

Now that you have found your target audience and listened to what they are saying, just what are they looking for? Social media is all about producing fresh, relevant content, so create things that your audience will find valuable, whether it is a “how to” article or something entertaining.

Where you deliver the content matters as well. Some social media channels, such as Twitter, are best for sharing short, current updates, others like YouTube are better for delivering video content.For more info on SEO Services check Tamc2011

Instagram is effective at reaching a younger audience with pictures, and Snapchat has even younger audiences and uses multimedia and high engagement rates.

The best social media plans deliver content that’s optimized to each channel. Engage the target audience on the channels they use with material that is unique to the channel.

Select social channels that fit brand message, type of content, and target audience. For more information about making your social media marketing more effective, contact Vivid SEO today.