How To Use Youtube To Reach More Customers For Small Business

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If you are a UK small business owner, you already know the power of social media and how it can help you engage your target audience easier and more effectively.

Facebook, Twitter and Instagram have helped many small business owners reach their customers and grow their businesses even on a small budget.

What man business owners overlook is that there is another platform that can help them grow and succeed and it doesn’t take that much more effort.For Affordable SEO packages in London check Vivid SEO.

YouTube for Your Small Business

YouTube is a video sharing platform that is perfect for a wide range of industries and it can help you reach thousands of viewers every day.

Just creating a YouTube channel isn’t enough if you want your business to succeed. There are certain factors that can make YouTube videos more useful for your small business and we are going to share them with you here:

Make it fun:

People love to laugh. It is possible to give people enough information about your products or services, while still lightening up their day. A fun video doesn’t have to be silly and it can maintain a good degree of professionalism and elegance. It is a good way to stir a viral marketing campaign.

Inspire people:

An inspiring tale is always a good basis for any excellent video. You could look for something inspiring in your industry or market. Within YouTube, you will find many inspiring videos that have become huge hits. Learn from these videos to find elements that evoke the favourable emotions among your target audience.For SEO Services visit Icassp2003

Offer something interesting:

Curiosity is a powerful tool that can get people to click on your YouTube video. An inviting thumbnail, title or description may make people wonder about the actual content of your videos. Take enough time to consider the best ways to make people feel interested about your videos.

Remember to associate your brand, products and services to these videos, to make sure that people will remember them. Tell them that more information can be obtained in your website and be sure to provide a link in the description section.

Demonstrate something:

Any video demonstration can be effective at selling something through YouTube. You can directly show people how solve specific problems or how to maintain or troubleshoot issues with your products. YouTube can become an excellent customer support platform.

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Top 10 Advantages Of Cloud Based System For Business

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Checking your bank balance on your phone? You’re in the cloud again. Chances are you rely on cloud computing to solve the challenges faced by small businesses, whether you’re firing off emails on the move or using a bunch of apps to help you manage your workload.In short, cloud is fast becoming the new normal.

Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet.When you update your Facebook status, you’re using cloud computing.  By the end of 2015 it’s estimated that 90% of UK businesses will be using at least one cloud service.

Why are so many businesses moving to the cloud? It’s because cloud computing increases efficiency, helps improve cash flow and offers many more benefits…Check for Cloud Based Business Phone System  in Linkedphone.

Check out ten of the best below.

1. Flexibility

Cloud-based services are ideal for businesses with growing or fluctuating bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service.

This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality. Cloud is now helping more organisations buck that trend. According to

Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow. Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption.

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better. Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations. For more info Cloud Based Business Phone System  check quisicilia

6. Work from anywhere

With cloud computing, if you’ve got an internet connection you can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay cut.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors.

\Pay-as-you-go service and cloud business applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit.

So you only use the energy you need and you don’t leave oversized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

 

Tata Hexa Features, Specifications & Gearbox

Tata Hexa Overview

After sincere, but ineffective attempts at changing its image with the Zest and the Bolt, Tata Motors has seen some success after the surge in interest for the Tiago, which was unveiled last year. The small car seemed jinxed initially with its first name Zica unfortunately sounding like the Zika virus and coinciding with its outbreak. But with the new moniker and a refreshed launch strategy, the Tiago still managed to bring Tata back into the reckoning in the car market.

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Whether its brand ambassador – footballer Lionel Messi – helped in the revival or not, the Tiago has managed to score the key goal of winning back the trust of car buyers. Tata Motors believes that a big reason for the success of the Tiago was the new Impact design language and the engineering changes that were effected as part of the new strategy. The next vehicle from the Tata stable that will benefit from Impact design is the new Hexa. And going by our experience with the new Hexa, it is clear that this will also be another vehicle from Tata Motors that has the potential to boost the brand’s image.Check for Car Loan calculator on Fincarz.

Tata Hexa Exterior & Look

Tata Hexa production ready model that was showcased at the 2016 Delhi Auto Expo hugely resembles the concept which was showcased earlier in Geneva. The looks have been given a muscular appeal, but the butch appearance didn’t affect its stylish character that has been designed keeping in mind the tastes of urban customers.

The front profile of the Tata Hexa gets automatic projector headlamps with LED daytime running lamps, while the muscular looking front grille and trapezoidal shaped lower bumper adds a striking presence to the Hexa. Two air dams at both sides of the large front bumper makes the appearance beefy, while the fog lamps have been unusually shaped. The car gets a higher bonnet, which automatically enhances the bolder appearance of the Hexa. The hood sports a few crisp character lines running towards the nose, which manage to give the Hexa a bold and dynamic face.

Walk towards the side, and the Hexa’s inspiration from the Aria MPV becomes a lot more apparent. The entire silhouette of the Tata Hexa is nearly identical to that of its MPV twin. The ORVMs get LED side turning lamps, the wheel arches look big enough to give the car a bold look and are highlighted with a cladding. The 19 inch five twin-spoke alloy wheels ensure that the Tata Hexa does not get a bland angle to look at. The car gets a thick cladding at the bottom all around, while the greenhouse area comes with resemblances from the predecessor Tata Aria. It gets a chrome bar at the bottom of the greenhouse area, while the roofline gets roof rails on both sides.

The rear profile gets redesigned with horizontally stacked tail lamps, which actually look nice. The faux skid plates can be seen at the rear bottom with dual exhausts integrated to it. This makes the Hexa look like an SUV, while retaining the simplicity of its MPV sibling.

Tata Hexa Interior & Space

The interiors of the Tata Hexa are truly welcoming; thanks to the all-black cabin with superb finishing that gives the feel of a premium vehicle. The car features piano-back inserts and brushed grey plastic and the effort seems to be towards making the dashboard look cool. However, by utilizing several materials and plastics, it looks like the design is lacking classiness. The steering wheel reminds us of the newer generation cars coming out of Tata’s stable. There are mounted controls for audio, telephony and cruise on the large 4-spoke tilt adjustable steering. Sadly, the steering is only rake adjustable not reach and this is certainly a down considering the price this car falls in.

Tata has really upped the game in terms of advanced features. The Hexa features instrument cluster with two large analogue dials along with a 3.5-inch advanced driver information display resting in between. The driver information display (DIS) give loads of information and one can switch through the information by using stalks on the right hand side of the steering. Coming to the centre console, it has been gracefully divided with the top portion featuring ac vents and chrome accents and below there is a 5-inch touchscreen infotainment unit.

The ConnectNext infotainment with chrome surrounds looks pretty and in fact similar in size fitted in other Tata cars such as Bolt and Zest. But it does the required job as it is loaded with plenty of tech such as Android Auto and Apple CarPlay. The unit also supports plenty of apps including Juke App through which a song playlist can be automatically created to playback desired songs of all the passengers. The ConnectNext app suite also includes NaviMaps for navigation and Tata Smart Remote App for controlling lighting, audio and media screen. The decibels are provided by JBL with 10-speaker setup which is unexpectedly low on output.

The car features climate control the setup of which sits right below the infotainment. With individual ac vents on the floor-mounted console, the cabin takes no time in cooling. Though the HVAC unit give access to control all the blowers across the cabin, the speed can also be controlled independently via roof-mounted console. Just below the climate controls, there you get 12V charging point, USB/Aux-In connectivity as well as rotary selector for ‘Super Drive Modes’. For Tata Hexa check oksociety

The door lock and unlock buttons are placed on the centre console instead of usual driver side door pad so some might feel a bit confusing initially but these things get accustomed with time. Moreover, in case you need to open the individual doors from inside, the only option are the pull-type locks which need some effort. The leather covering with white contrast stitching on the seats lends a nice look and feel. The seats are nicely cushioned and are well bolstered as well. Hop on to the driver’s seat and you will find that it can be adjustable in 8 different ways and also comes with lumbar support. However, the footwell is a bit tight since the central tunnel takes some space invading the room available for the left foot.

At the front, the centre armrest comes handy while the large door pads offer enough space to dump one large bottle along with small knick knacks. Coming to the second row bench seats, they are comfortable as they have fore and aft adjustment and also reclining functionality so that you can sit with your leg crossed. Further, the second row can be split folded in 60:40 ratio while the occupants will also like the side shades which are manually deployable. And just like most 7-seater vehicles, the third row passengers will be least comfortable. The last row can be accessed by tumble folding the second-row seats. Though it has low under-thigh support, adult can sit there for short highway journeys.

Another noticeable flaw is that the curtain airbags only extends to the c-pillar that means the passengers at the third row aren’t protected by them. However, the passengers at the third row do get individual headrests, 3-point seatbelts as well as convenient storage space. The headroom and legroom is just adequate and best for shorter distances as mentioned earlier.With the second and third row seats up, the boot space is 128L which is quite good as compared to cars such as XUV500 which practically gives nothing. Fold the third row seats and it frees up more space while the maximum capacity of luggage is 671L with both second and third row seats folded. Overall, Tata has done a commendable job in terms of providing comfort and practicality in this car.

Tata Hexa Engine & Performance

The Hexa’s engine is the same 2.2-litre Varicor 400 diesel engine that is currently available in the top trim Safari Storme. The refined 2,179cc diesel engine is already popular and makes its way into the Hexa in the same state of tune as it is in the Safari Storme. So, the engine generates a peak power of 156PS and a peak torque of 400Nm. Of course, left alone these numbers don’t exactly paint the right picture. The Hexa is almost the same weight as its predecessor (about 2,300kgs) because of the number of new features, even though some weight savings were achieved. But the tuning enables the powertrain to deliver a very peppy performance.

The Hexa is quick off the block and offers enough pulling power all the way till about 4,000 rpm. There is only a hint of turbolag and there is no sense of hesitation or perceived vulnerability even in the way the vehicle behaves on the road. Straight-line stability is excellent and there are electronic aids like ESP and traction control helping correct errors if any wheel slippage is detected. Body roll is still there, inevitable with the suspension also set up for a fairly pliant ride.

The engine is offered with two gearbox options — a 6-speed manual and a 6-speed automatic transmission. Working your way up the gears is easy in the manual too with most of the torque already available from about 1,500rpm (idling is set at 800rpm). The only crib we’ll have is the slightly rubbery shift feel in the manual gearbox. Surprisingly, the automatic is an excellent gearbox, with perfectly space gears. The auto comes with a sports mode and what Tata calls an auto detect race car mode. The manual gearbox on the other hand has four super drive modes for altering the car’s performance based on the driving surface. The modes are Auto, Comfort, Dynamic and Rough Road. The Hexa will also be available in 4X2 and 4X4 variants. The all-wheel drive system in the 4X4 is an electronically unit via an adaptive system developed by Borg Wagner.

Tata Hexa Ride & Handling

There isn’t any doubt that the earlier Aria was fully capable of handling bad roads. And the traits can be seen in the successor as well. The 19-inch wheels which are largest in its class are coupled with variable rate dampers offering excellent ride quality. Moreover, the way recalibrated suspension setup dismisses the potholes and other road imperfections is truly commendable. And more rigidity in chassis has helped in fine tuning of the suspension further.  For more information on Tata Cars visit AutoZhop

But at the rear, the suspension is much stiffer, this approach is to make the vehicle sportier. And this can be experienced at highways where the car feels totally composed as the suspension work as a cover up for the massive size of the vehicle. However, propelling it hard will increase the body roll. The hydraulic steering is light and vague at high speeds and this is a disadvantage. There is overmuch loose at the centre of steering and as you turn into the corners, it appears to be disconnected. But despite of all the odds, the Hexa is unquestionably the best in terms of ride quality in its class.

Tata Hexa Safety & Security

Despite the car having all-disc brake setup, it does not inspire confidence and there is always a feeling that the heavy weight will overpower the braking mechanism. However, from high-speeds of about 80kmph, the car comes to halt without any drama. The safety kit includes a total of 6 airbags with 2 airbags, ABS with EBD and corner stability control forms the part of standard equipment. Other features include electronic stability program with roll-over mitigation, traction control, hill hold control, hill descent control, reverse parking sensors with camera and front and rear fog lamps.

Tata Hexa Cost in Gurgaon

Tata Hexa On-Road Price in Gurgaon ranges from 13,33,595 to 19,51,042 for variants Hexa XE and Hexa XT 4X4 respectively. Tata Hexa is available in 7 variants and 5 colours. Below are details of Tata Hexa variants price in Gurgaon. Check for Hexa price in Gurgaon at Carzprice.

Tata Hexa Round Up

Tata Hexa was one of the best products showcased by Tata Motors at the New Delhi Auto Expo 2016. The car comes with a sophisticated touch to keep things balanced. The 6 seater idea is a negative point though, Tata Motors has offered the new Crossover with both 6 seat as well as a 7 seven seating option.. Till now Tata Motors has offered 5 speed manual gearbox in their products, but this is the first time they will provide a 6 speed manual transmission. Apart from that, a six speed automatic gearbox and 4-wheel drive will make things even more interesting.

Maruti Suzuki Alto K10 Performance & Price

Maruti Suzuki Alto K10 Overview

Maruti, is a household name in India. In fact, in remote parts of the country, the term ‘Maruti’ is synonymous with ‘car’ – much like ‘Xerox’ is to ‘photocopy’. The Maruti 800 was consistently India’s highest selling car for years together. Outselling the competition combined at times. Everyone in the country has been associated with a Maruti. Either they’ve owned it, learnt driving on it, their neighbors had it or broke the windscreen on one while playing cricket. They were everywhere! The Alto was the spiritual successor to the Maruti 800, filling in its rather big shoes ever since September 2000. Carrying the weight of the car that put India on wheels is no mean feat. But the Alto did it ever so gracefully, becoming India’s largest selling car in the process.

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The Alto has stood through thick and thin for Maruti, contributing consistently to their kitties. The Alto’s successor internationally, dubbed the ‘A-Star’ for the Indian market was introduced and pulled out of the market, while the good ol’ Alto soldiered on. Someone wise at MSIL decided not to pull the plug on the little wonder back then and we can safely conclude that the decision paid off. Powered by a rather lethargic 800cc engine, the Alto was an inexpensive city commuter. The 1.1 Alto was a rare breed. An engine borrowed from the WagonR, it was a pocket-rocket in the literal sense of the word. It was pulled out of the market owing to dismal sales and later replaced by the Alto K10 in 2010 which incidentally again borrowed its engine from the updated WagonR. View offers on Maruti Cars from Maruti dealers in Hyderabad at Autozhop.

Maruti Suzuki Alto K10 Exteriors

The Alto K10 is based on the Alto 800s platform. And the similarities are visible, especially when you view the K10’s silhouette. The K10’s silhouette will remind you of it’s 800cc sibling, the doors and the window area are identically styled. What does differentiate the K10 however is the strong character line that runs from headlight to taillight and vanishing into the center of the tail-gate.The new Alto K10 seems taller than the outgoing version and rides on tiny 155 section 13 inch tyres. There are no alloy wheels on offer either – just the good old wheel cap.

The front sees a large chrome strip running above a tiny grille that grabs all the attention. Flanking the grille on either sides are those large swept back clear lens headlamps. They may remind you of the Verna fluidic at a quick glance, but it does have a slightly flatter base. We love how the bonnet and the grille make one, clean, unified curve – looks very neat. The front bumper also gets a large slatted airdam at the centre and blacked out housing for the tiny circular foglamps. We had the VXi variant, which misses out on certain features like the foglamps, body colored door mirrors and door handles, all of which the VXi (O) variant gets. However, you can always get these features added at the dealership level by paying a minimal premium.

Over to the rear, the K10 features a large set of taillamps, a high mount stop lamp and a rather clean tailgate. The only thing that looks slightly odd, is the lock for the boot. More so, because there isn’t a handle to open the boot. You simply unlock the boot using the key or the boot release switch and it pops open. There’s a small recess just above the rear bumper using which you can open the boot. The rear bumper is minimalistic as well, no exhaust jutting out of this one.Overall, the Alto K10 does look like a clean package. The design is slightly on the aggressive side, but it isn’t as in your face as the Hyundai Eon. It has a very neutral stance as well, the only thing taking away from the overall form factor being the weedy tyres. A neutral design for a mass market car – that is design 101; courtesy Maruti.

Maruti Suzuki Alto K10 Interiors

In the last few years Maruti Suzuki have been developing quality interiors for their cars. And the Alto, even though it is the most affordable or dare I use the word, cheapest car in their portfolio, is no stranger this time around to a fabulous interior makeover. The dashboard now comes in a two tone shade. The top half is a dull charcoal black that sits on a bright and cheerful beige base. This combination is spread all over the cabin with the doors also exhibiting this very smart colour scheme. The highlight of this cabin though is the centre console which is superbly finished and shows off a piano black top layer housing a slick and smart looking audio system. It’s not a very intuitive audio system to use but it looks hot! Below that audio panel is a simple, neat, clean and devoid of any gimmickry air con control panel. Rotary knobs that look good and work smoothly, period. The steering wheel in the new Alto feels very familiar when you place your palms on the wheel though the three spoke design is new since it has to house the airbag module.

Maruti claims the cabin of the Alto is roomier but with a 1.5 centimetre increase in height and width I’m a bit skeptical about this claim. It can only be verified once we get the car for a test and see just how much roomier it is compared to the previous gen car. However to give them the benefit of the doubt, the Maruti engineers worked on reducing the size of the engine bay which theoretically should help them improve in-cabin packaging and space. The seats have been remoulded and at the front the headrest has been integrated into the backrest. For the rear passengers the backrest height has been increased by a few millimetres and knee recesses have been scooped out of the front passenger’s backrest to enhance the sense of space. However this would have been a much better job if Maruti had to employ an even slimmer seat profile with firmer foam quality to provide better cushioning and support. For more info on Maruti Suzuki Alto K10  check quisicilia

The only grouse I had with this cabin is that I wish the backrest for the rear passengers was even taller. With my 5’9″ frame perched in that seat, my head had no support from the headrest which barely reached the base of my spine. That’s neither safe nor comfortable. Even my knees weren’t too comfortable in the rear and taller people will have to sit quite upright to fit in.And finally the boot, the 177 litre cavity isn’t amazing but a low loading lip and flat floor has its practical uses. And more than ever, a car of this size and stature that can still offer a full size spare wheel is just a marvellous value addition in this day and age when even luxury car manufacturers with sedans of enormous proportions fail to do so.

Maruti Suzuki Alto K10 Gearbox

Now coming to the all important part, driving and the highlight in the new Maruti Suzuki Alto is its AMT box. There was a time when customers would have scoffed at the idea of an automatic in this segment. But Maruti have firmly driven home the point that something like the AMT does not deprive the car of the same efficiency as a manual transmission. I really wont dwell much on the manual transmission since the gearbox hasn’t changed and neither has the engine. The new Maruti Suzuki Alto has the same 1.0-litre K10 petrol and it’s more efficient but not more powerful or torquier than before. It’s a remarkably zippy car and one of the few naturally aspirated engines that you really enjoy whipping. Its short quick bursts of power (68PS) peak out at 6,000rpm and almost instantly you hit the rev limit at 6,500rpm. People who have driven this car before will recognise the feeling it stirs, to me it was fun on a completely different level. Being able to snap away from traffic lights quicker than most cars and then watching the expression on their drivers’ faces as a this small car darts away with unbelievable pace is a delight.

What has changed in this drivetrain are certain elements that work along with the engine to get that best in class fuel efficiency of 24.07kmpl as claimed by Maruti Suzuki, a near 15 per cent improvement over the outgoing Alto. To create this result the engine mapping within the ECU has been improved with better algorithms working faster and with more precision to measure out the air fuel intake in every driving condition. Even the new drive by wire throttle body helps get even more well measured and precise information to the ECU to take those fueling decisions. Complementing this effort is a lower kerb weight, 15 kilos have been shaved off compared to the older Alto across all variants. These weight savings have several implications not just in engine performance and efficiency but also in ride and handling.

To come back to the AMT transmission, like in the Celerio this is a unit sourced from Magnetti Marelli. A simple device that takes away the need for a clutch, the AMT transmission offers the choice of an automatic driving mode or a manual mode. In the automatic mode there is just a drive, neutral and reverse selector. In manual mode you can choose the gear you want to be in though while braking or slowing down the system will automatically downshift to the best gear. Upshifting needs manual intervention or you will simply see the tachometer needle bouncing off the redline.

The shift quality isn’t superb or immediate but its comfortable enough without being intrusive. In urban crawl speeds the shift quality is seamless and there really isn’t much to complain about. As speeds increase and you need quicker movement between the gears the shifts are perceptible and with a fraction of a seconds lag. Then it does not feel as seamless and its best to shift into manual mode. One flipside to the AMT is that in fifth gear as your speeds get to three digits the transmission starts jumping between fourth and fifth gears to try and keep the car in the power band and this causes the Alto which sits on skinny 155/55 R13 tyres to get skittish. Not an entirely pleasant situation to be in and we highly recommend you don’t make a foolhardy attempt to reach its top speeds.Check for EMI Calculator for Maruti Suzuki Alto K10 at Fincarz.

Maruti Suzuki Alto K10 Driving

On the short 70 kilometre drive the Alto showcased just how brilliant its ride quality is especially in urban areas over some rough roads. The gas-charged shock absorbers on a MacPherson strut assembly at the front and a 3-link rigid axle at the rear give it superb low speed absorption qualities. However, as the speed builds up and the corners get tighter or the surface undulating, you realise just how woefully inadequate this suspension is. There is a lot of body roll and you need to be able to react quickly enough to offset the suspension getting upset at being pushed hard around corners. The Maruti Suzuki Alto therefore is best experienced between the speeds of 60-80kmph and anything beyond is just asking it to perform over and above its station.

The steering too is reasonably precise at lower speeds with enough weight to give you a well connected feel but as you go faster it gets vague and the communication between steering wheel and tyres a bit disconnected.

Maruti Suzuki Alto K10 Safety

On the features side, you do get air-conditioning across all variants as standard with power windows coming in only on the higher VXi variant. This variant also gets airbags but there is no ABS anywhere, not even as an option. Whats also strange is that the Alto is one of the very few cars to still offer just one wing mirror on the base LX and the LXi variant as standard which is simply poor manufacturer attitude towards safety.

Maruti Suzuki Alto K10 Price in Chennai

Maruti Suzuki Alto K10 On-Road Price in Chennai ranges from 3,87,823 to 4,94,912 for variants Alto K10 LX and Alto K10 LXI CNG Optional respectively. Maruti Suzuki Alto K10 is available in 8 variants and 6 colours. Below are details of Maruti Suzuki Alto K10 variants price in Chennai. Check for Alto K10 price in Chennai at Carzprice.

Maruti Suzuki Alto K10 Final Word

Overall, the Maruti Suzuki Alto continues to make a strong statement to those looking at buying their first car or even second smaller car for urban use. It may not be the perfect car but it does have the perfect set of ingredients. Practicality, manoeuvrability, and now great efficiency, convenience thanks to the AMT box and a modern quality with the exterior and interior styling, making it a very tantalising hatchback. Expected to be launched this month, I see Maruti pricing this very close to the outgoing Alto, probably even cheaper, just as an introductory strategy to pique customer interest. Maruti is firmly on its way to accumulating their next 25 lakh Alto customers and it will be helped, in no small way, with this new AMT Alto. Automatics it seems have finally gotten to centre stage!

Honda Jazz Features, Specifications & Performance

Honda Jazz Overview

The new Honda Jazz 2018 was not showcased at the 2018 Auto Expo. As part of their multiple car onslaught in India, Honda will be upgrading its popular hatchback.Another reason for not displaying it at the Auto Expo was that this is a facelift. There will be no change to its design or mechanicals. It will get some tweaks in styling and addition of a few features, to make it better value. The new Jazz will get upgrades and one of them is the headlamp. There will projector lamps and even daytime running LEDs also.

Check for Honda Jazz On Road Price in Gurgaon

There shall be some features on offer too, like sunroof, new touchscreen system and even HDMI input. The 1.2-litre petrol engine will continue on the Jazz and the other option is the 1.5-litre diesel. Petrol will be offered with a five-speed manual and CVT, while the diesel shall have 6-speed manual on offer. What all will the new Honda Jazz 2018 pack in? Read further to know more.The new-gen hatchback came in a year after it was launched in other markets, so the facelift will also be here for at least three years. The current Jazz was launched in mid 2015 and the facelift is expected to come after 3 years.Test drive for Honda Jazz .

Honda Jazz Design & Look

But more than anything else, you’ll like the Jazz’s design for more practical reasons. Such as how its tailgate extends low on the bumper or how its doors open nice and wide. And the first time you open those doors, the sheer space in the cabin will shock you. The Jazz is easily the most spacious car in its class with ample head, leg and shoulder room for five occupants. Passengers in the rear, however, will find the seat short on thigh support. The upward sloping floor (on account of the fuel tank being positioned under the front seats) may not be to everyone’s liking either.

What’s changed? We wouldn’t blame you if you thought Honda hasn’t bothered changing anything with respect to the design. That’s because, they haven’t — at all. The “updated” version of the Jazz has had no changes to the sheet metal, or the bumpers. International markets got a fresher looking model in 2017, replete with sportier looking bumpers, new alloy wheels, and a full-LED headlamp cluster (a la Honda City). Sadly, the Indian version gets the short end of the stick.

There’s nothing substantial to report here, save for the small dollop of chrome on the door handles, and the extended lighting in the tail lamps. The added lights, though, are available only in the top-spec VX variant. Since we’re talking of the VX variant, do note that the Jazz no longer gets the sweet-looking spoiler. Honda could have used this update to jazz it up a bit (pun intended), and throw in a pair of daytime running lamps if not the full-LED headlamps. But, that’s not been the case. What we do get, are two new colours borrowed from the Amaze – red and silver.

Honda Jazz Cabin & Comfort

Interestingly, this time around, only top-spec Jazz models will get the ‘magic seats’ at the back. These seats split, fold flat and flip upwards to make space for all shapes and sizes of cargo – that’s if the massive 354-litre boot won’t meet your needs anyway. These seats now also allow you to form a recliner by pushing the front seat backrests fully till they meet the rear seat base. It’s a unique feature picnickers and the chauffeur-driven will love. Those likely to spend more time in the back will also like how the backrest angle can be adjusted (a segment first) on top-end variants. However, the middle seat cushioning is firm and not very comfortable.

Up front, seat comfort is good but visibility past the thick A-pillars is limited and troublesome at crossroads. Otherwise, the Jazz’s driving environment is very similar to the City’s. The chunky steering, the instruments and the basic layout of the centre console are all very similar. The Jazz’s asymmetrical dashboard that comes finished in hard-wearing plastics extends further forwards towards the windscreen and the portion above the glovebox is more layered (there’s no secondary compartment like the old Jazz either). Still, with as many as nine cupholders and more than a few cubbyholes, you won’t find yourself short on storage spaces for small items.For Honda Jazz  check pasear-w.com 

Honda hopes you won’t find yourself shortchanged either. Because unlike the sparsely equipped old Jazz, the new one comes loaded with features. There’s a City-like dial-operated 5-inch colour screen for the rear-view camera and infotainment system with a larger 6.2-inch touchscreen offered on top variants. The touch-operated panel for the climate control system from the City also finds its way here and there are also steering-mounted buttons for audio and telephone functions.

Honda Jazz Engine & Transmission

A 1.2-litre petrol engine will continue to be the major seller for the Jazz. This mill churns about 88bhp of power and 115Nm of maximum torque. It is available with a five-speed manual transmission and a CVT as well. The engine is one of the most quietest ones around and whats so special is how it behaves. The engine doesn’t have the punch it more of a comfortable cruiser. One needs to downshift to overtake, especially on the highway.Then there is the 1.5-litre diesel engine. This one is powerful and it has more than sufficient torque. There is more than sufficient torque available across the bandwidth and driving this engine is ease. Overtaking is never a challenge with the Jazz diesel. Just that the engine is noisy, which effects the refinement of the cabin. This engine has a six-speed manual transmission.

Those looking for performance will be better off going for the 1.2 i-VTEC petrol engine with the manual gearbox – the sole engine-gearbox option the last Jazz could be had with. The engine produces 89bhp and 11.2kgm, both figures that are par for the course. Bottom-end responses aren’t the liveliest here but the engine does get into the flow of things by 2500rpm. Mid-range performance is good, but if you do choose to press on, you’ll love the steady and strong build of power all the way to the 6800rpm limiter. Stretching the engine also has it, quite literally, make all the right noises. The slick-shifting five-speed manual gearbox and well-weighted clutch only add to the fun.

But for those who’d like to do away with the bother of modulating the clutch altogether, Honda will also offer the petrol engine mated to a continuously variable transmission (CVT). We drove the petrol automatic Jazz and found it quite suited to average city driving. The gearbox responds well enough to mild changes in throttle and works to keep the engine running at its quietest and efficient best. But mash down on the throttle and the ‘rubber band effect’ CVT gearboxes are known for comes to the fore – the rise in revs isn’t matched by an equally swift rise in speed. The engine sounds strained at this point and more often than not, you’ll back off and let the engine get back to its comfort zone in the mid-range.

No major change here as well. The petrol engine returns about 12-13km/l in the city and about 15km/l on the highway. On the other hand, the petrol CVT should have an efficiency of about 11km/l in the city and 14km/l on the highway. The diesel should have a mileage of 18km/l in the city and close to 22km/l on the highway.

Honda Jazz Driving Dynamics

What’s impressive is that there are paddle shifters to let you take greater charge of things. There are seven ‘ratios’ you can shuffle between and the good thing is the system is quick to respond to tugs at the paddles. In manual mode, you can rev the engine to about 6000rpm before the electronics will upshift. Still, this engine-gearbox combo isn’t what you’d call sporty.

That’s something to say about the dynamics too. The steering offers good enough feel but handling on the whole is best described as safe and predictable. Typical buyers will like the Jazz more for how easy it is to twirl the steering and the fairly tight turning circle. Ride quality is also good for this class of car. The Jazz goes over bumps and potholes well but does get caught out by sharper edges every once in a while. There is a hint of firmness to the suspension but the positive is high speed stability is good.

Honda Jazz Safety & Security

Braking power on the hatchback is derived from front disc and rear drum brakes. As for safety, features such as dual front airbags, ABS with EBD, rear parking sensor, speed-sensing auto door lock and day/night inside rear view mirror are standard across line-up. In line with upcoming safety norms, the Jazz gets dual airbags, ABS and reverse parking sensors as standard. Other secondary safety features include a seatbelt reminder, front fog lamps, an immobilizer and a rear defogger.

Honda Jazz Price in Pune

Honda Jazz On-Road Price in Pune ranges from 6,80,246 to 10,78,088 for variants Jazz V MT Petrol and Jazz VX MT Diesel respectively. Honda Jazz is available in 7 variants and 6 colours. Below are details of Honda Jazz variants price in Pune. Check for Jazz price in Pune at Carzprice.

Honda Jazz Final Word

If space and versatility are paramount, there is quite simply no better option than the Jazz. Helping the Jazz’s case this time around is the fact that it can be had with a diesel engine and even in petrol automatic form meaning there’s a version of the car for every type of hatchback buyer. In every form, the Jazz comes across as a car that’s comfortable and well suited to the requirements of day-to-day city driving. It’s not exciting per se, but that’s unlikely to impact an average buyer’s decision. What will, is the price.

The good news is that, save for the top-spec VX versions available on the petrol manual and diesel cars, the rest of the Jazz range is competitively priced. So, in its latest form, the Jazz has the ingredients to become the hit it always deserved to be.

Fiat Linea Classic Facelift First Drive & Gearbox

Fiat Linea Classic Overview

Less is good, right? Fiat thinks so, which is why they’ve just launched the Fiat Linea Classic in New Delhi. For those who’ve always wanted to own Linea but weren’t ready to pay Rs 7.12 Lakh , well, Fiat has answered your prayers with the Linea Classic.

Check for Fiat Linea Classic On Road Price in Pune

Starting at Rs 5.99 Lakh, Fiat has gone way too aggressive with the pricing of the sensational sedan. Design wise, it looks identical to any Fiat Linea that you’d normally spot on the road, though the “Classic” badge at the rear is a dead giveaway. Looking around the Classic, one can easily spot the consequences of the aggressive pricing. Test drive for Fiat Linea Classic

Fiat Linea Classic Exteriors

It seems the Linea was not designed by engineers but by an artist in the serene meadows of Italy. In modern times, where aggression and fierce looking cars are in vogue, the Linea chooses to illustrate relaxed lines.This voluptuous looking sedan is the biggest in its class. Designed in ““Centro Stile Fiat”, the design centre in Turin, the Linea is based on the same platform as Grande Punto. Both the cars have the same design philosophy where the classic styling meets the modern trend.

A facelift for the existing Linea is just round the corner. It gets a grand radiator grille with inter linked slats. The large headlights with twin barrel lamps look very elegant. The bonnet does not feature unnecessary crease lines and just flows to the windshield. It also offers rain sensing wipers and dark sensing auto headlights. The T-Jet badging also features on the radiator grille which looks like a typical RS-esque of Skoda.

The long stretched look of the Linea Classic makes it look very subtle yet impressive. It also offers a ground clearance of 185mm which is the best for tackling bad roads. It gets chrome under window line as well as chrome lines on the doors too. The ORVMs are very nicely planted on the front doors and are body coloured. These mirrors can be adjusted electrically. It could have done with turn indicators embedded in them but perhaps the Italians thought it would spoil the design.

Since this is the T-Jet variant, it gets a boot lid spoiler and chrome exhaust to highlight its sporty nature. The exhaust pipe does not blend well with the overall design as it sticks out in a weird way. But overall, the Linea comes across as a very beautiful car to look at. It is a welcome change over the out-of-the-production-line looking types.

Fiat Linea Classic Interiors

On the interior front, the Linea Classic lacks quite a lot of equipment you will find in cars of a similar price. Manually adjustable rear view mirrors aren’t very welcome at this price point as even hatchbacks are now coming with electrically adjustable ORVMs. Cost cutting is evident at several places. Although the car has four power windows, the driver side door has controls only for the front two power windows. The classy white Linea cluster is missing too but what’s really shocking is the spare wheel, which is a space saver of size 165/80/14, when the car runs on a tad bigger 175/70/14 tyres. Other things missing include keyless entry, USB and Bluetooth connectivity, steering mounted audio controls, etc.

On the brighter side, Fiat has retained one touch power windows, twin glovebox, multi-information display, follow me home headlamps and rear centre arm rest on the Linea Classic. The vehicle also turns off the headlights on its own if you forget to do so. Space inside the cabin of the Linea is generous although the sloping roof line does eat into the headroom of rear seat passengers. The seats are firm but comfortable and the visibility all around is good too, thanks to the large glass area. Fifth passenger isn’t going to be comfortable inside the Linea as the hump is significant and the seat back has the arm rest.For Linea Classic check pasear-w.com 

Fiat makes some solid cars and the Linea Classic is no exception. The vehicle feels well put together and the doors shut with a resounding thud. The AC is a chiller and the audio system offers decent sound quality. The Linea is the only car in its segment which comes with double-blade wipers which clean the windshield brilliantly. So as far as the cabin goes, the Linea Classic does offer more than its rivals with more solidity and a generous boot which can hold 500-litres of luggage.

Fiat Linea Classic Performance

When Fiat launched the Linea Classic, we all were skeptical about how it would perform as the 1.3-litre Multijet diesel engine only outputs 75 BHP of power and 190 Nm of torque, which is down on the regular Linea’s 90 HP and 209 Nm. Considering the regular Linea isn’t quick and the Linea Classic also weighs as much, we were expecting disappointing performance. However the Linea Classic has surprised us with the way it moves. The engine lacks VGT which has somehow become a blessing for the car in city conditions. Unlike the VGT equipped Linea diesel, this lower output motor has turbolag well contained which gives it slick performance in the city.

The Linea Classic’s mill is very tractable and power delivery is linear. You will never feel the lack of ponies in city conditions. Want to amble around town at 20 km/hr, sure you can do that in third gear without a hitch. 100 km/hr comes up in third gear near the redline while cruising on the highways in top gear at 100 km/hr will make the tacho needle tick at around 2500 RPM. What further complements the Linea Classic’s drivability is the light clutch with a dead pedal although the gearbox is a bit resistant and isn’t a fast shifting unit. One can expect a mileage of 14 km/l in the city and 16 km/l on the highway with 100% AC usage.

The meat of the performance comes between 2000-3500 RPM and post that the Linea Classic’ powerplant really starts to lose breath. NVH levels are good in the lower part of the powerband but once past 3000 RPM, the oil burner starts becoming audible and is very loud post 4000 RPM. The motor itself is very lethargic in the higher end of the power band and redline comes in at 5100 RPM. This isn’t a car you would want to rev hard as there is no top end power. Thus the Linea Classic doesn’t far well in outright acceleration and 0-100 km/hr takes around 18 seconds. You need to downshift on the highways to get going while overtaking.

Fiat Linea Classic Driving

The suspension setup is as best as it can be in this segment. Be it broken roads, speed breakers etc nothing feels uncomfortable. The soft spring suspensions can absorb anything. Even at high speeds, the car seems very much planted on the road and does not drift away when thrown on tight corners. Braking of Linea is decent similar to the other variants. If you enjoy driving petrol cars, then the Linea is definitely a car one would enjoy driving. It scores very high on fun factor but then the fuel efficiency is the least compared to other versions. The company claims an ARAI mileage of 15.7 Kmpl whereas we got a realistic 10 kmpl.

Fiat Linea Classic Safety

The Fiat Linea Classic feature anti-lock braking system in Classic plus and Classic plus alloy wheel variant of Multijet diesel version. The safety features such as engine immobilizer, double crank prevention system, fire prevention system are available in all Linea Classic variants.

Fiat Linea Classic Price in Gurgaon

Fiat Linea Classic On-Road Price in Gurgaon ranges from 7,26,361 to 9,26,793 for variants Linea Classic 1.3L Multijet Plus and Linea Classic 1.3L Multijet Classic respectively. Fiat Linea Classic is available in 3 variants and 5 colours. Below are details of Fiat Linea Classic variants price in Gurgaon. Check for Linea Classic price in Gurgaon at Carzprice.

Fiat Linea Classic Verdict

The main strength of Linea Classic is its high-quality engine and strong build quality and the growing service network which was a major setback earlier. And the competitive price tag has certainly given it a good boost in sales figures as well.Fiat Linea Classic competes with Hyundai Verna, Renault Scala, Nissan Sunny, MarutiSuzukiCiaz, Honda City, Skoda Rapid.

The Top 9 Steps Creating A Magnetic Blog

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It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life.

You might think a kind of “I have a great idea/service/product to spread around the globe sitting in a comfortable office” business idea. Yes, you think in a right direction. The internet is a wonderful place to start your business. However, it is not as easy as it seems.

While you could be a skillful businessman outside the internet, it doesn’t mean you can get credit in the digital world. Here you will have to face a bunch of new rules; new personal findings and, of course, barriers you will have to overcome. Here you will have to become a professional internet marketer.

Let’s presume you’ve already launched a website. You believe it will generate some traffic. Unfortunately, the only thing you can see – your website brings you zero results: you don’t have any traffic, you don’t get new customers, your brand gets no visibility and, moreover, you spend all your time in vain. For SEO Company Check Vivid SEO

It’s a kind of disaster, isn’t it?

Let me present you 9 steps to creating a magnetic blog that will attract dozens of visitors and bring you money.

1. Know your niche and your audience

Yeah, a statement “know your niche and your audience” might sound weird for you as you’ve just entered upon the path of internet marketing but it is not as strange as you think. I am sure you know what “a chain reaction” means. Right – it is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. The same happens to your online activity. You just get in touch with your target audience, introduce them your product, and, afterwards, this audience will share it via all possible social media accounts (of course, if your product worth it). Why is it a chain reaction? Because you have to do a single “stovepiping” and your service users will do the rest instead of you.

Nevertheless, I haven’t given you any idea on how to find your target audience. Well, first things first. Determine your niche. It is easy to do because you, as a businessman, already know what kind of product/service you’re going to offer. Let’s take, for example, musical instruments. You are the one who has just released a new guitar brand and, of course, you want to get customers online.

Finally, you’ve determined your niche and it is time to investigate where to find potential clients for your awesome guitars. What Google says:

As you can see, Google reveals you TOP 10 websites that sell guitars and other musical equipment. These websites are the source of your customers you could gain.

Once you’ve found the places where your target audience “dwells”, it is time to know better your competitors.

2. Know your competitors – they can teach you a lot.

Believe or not but your competitors can give you a lot of things. As I’ve showed you above – it is not too hard to find out who your competitors are via Google. BUT in this very case you should ask Google about blogs that are dedicated to music instruments:

Please pay attention to an inquiry you’re using during the search. I didn’t want to do an in-depth keyword research, I just put the first that came to my mind “music instruments blog” and Google suggested me a few solid blogs. I want to underline an adjective “solid” because I’ve checked the DR of each blog and Organic Traffic they get via Ahrefs Site Explorer:

69K of traffic – it is really impressive. And do you know what do these numbers mean? It means this blog is the place where you could find a way lot of potential clients for your own music brand.

Why do I say “competitors can teach you a lot”? Because, thanks to discovering your competitors’ blogs, you have a great opportunity to see what they offer to their target audience:

A. What type of content they post?

B. Do they add video tutorials to the blog or not?

C. Do they pay attention to spreading the information via social media?

I don’t say that you should do all the same as your competitors do. But, please, take into account that these websites established themselves as the leaders being a part of TOP 10 Google results. Thus you can get lots of useful information spying these web resources.

3. Take care of your brand visibility

Despite the fact that your service is awesome as hell, you won’t scale up your customer database massively without the right brand visibility. Yeah, sometimes it is easier to say than to do. And the very first step you should do is to tell about yourself.

I am not familiar with psychological aspects of our society but the practice shows: if people don’t know your story, your background, they won’t be interested in the service you’re willing to sell them.

Why is it so important? Just because I believe everyone wants to trust to someone he or she already knows. No, it is not about personal relationships. It is about your “transparency” as a businessman. Here are a few suggestions you should follow branding yourself:

A. Don’t be shy about sharing your life story. Tell us about yourself, as if you were talking to a friend.

B. Point out how your product or service can help your users to solve their problems

C. Share your story via social media accounts.

D. When you talk about your service, you should never be arrogant. Remember, you catch more flies with honey than with vinegar 🍯 4. Create a social media presence

I could combine this tip with the one above because a social media presence is a part of your brand visibility. However, I decided to talk about it in detail. I bet you won’t argue with me that creating accounts throughout such social media resources as Facebook, LinkedIn, Twitter, Instagram, and Pinterest is not a hard task. Yes, it will take some of your time but doing a good job these social media accounts will help you spread the information about your brand’s activity. It’s a very slippery slope when marketers tend to self-promote instead of engaging more and more users to get familiar with the service itself. If you want to see that your social media efforts aren’t in vain,

you should do the following:

A. Refresh the information on your social media accounts daily.

B. Never ignore comments people post.

C. Always reply to users’ questions.

D. Share the information related to your niche but don’t be persistent with self-promotion.

E. Use various methods of catching users’ eye: post videos, images, infographics. Make sure your content is interesting.

F. Use Twitter as a great place to find new connections and take a part in various conversations.

Use Instagram as the platform for posting innovations in terms of your service. Don’t forget to be closer to your users by posting some shots from your daily routine.

5. Be a guest contributor

Guest posting is an excellent way to get credibility for yourself as a marketer and, of course, to make your brand popular.

If you want to get visibility for your own blog, you should “fan a spark” on other blogs as the writer.

What will it give you?

Firstly, you will get credit as a writer and as a professional marketer. Moreover, you will increase traffic to your site earning backlinks.

Another one cool thing that guest posting allows you to do is create business relationships with influential people from your niche. My personal experience is a great example of this. When I started writing my first articles I had neither followers on Twitter, nor business contacts on LinkedIn. Likely, my guest contributions on marketing blogs with DR starts from 40-63 helped me get useful business connections (no more, no less):

Yeah, the situation with followers on Twitter is not impressive. Nevertheless, for me (who has recently started writing guest posts) it is a good result. Likely, my contacts on LinkedIn are far better in contrast to Twitter:

340 business contacts – not bad result for a person in this industry for only a year (I started guest posting 4 months ago though).

Guest posting has only benefits for you and your blog. The only drawback you might face is absence of time. Fortunately, you will be able to overcome this “trouble” improving your writing skills.

6. Content is king – don’t forget about it!

Do you remember this statement “Master of information, master of situation?” Any kind of information is like a weapon you can use for your own benefit. But why does every marketer on the web know a rock-solid truth “content is king?” Simply because content gives users answers to their questions.

Once I stumbled upon an interesting survey the Content Marketing Institute created. It states that 80% of businessmen prefer to get general information about some brand via reading a few articles, compared to an ad. And, 78% of consumers believe that those companies that provide high-quality content build better business relationships with them. However, 58% still think that those companies that produce video content are more trustworthy.

Truth be told, it doesn’t matter what kind of content you are going to present your audience. There are lots of blogs that win the game providing their users only with articles. There are blogs that like to mix their content up – they produce articles, videos, and even, launch podcasts.

By the way, if you want to get some new valuable insights on content marketing, you should check out what the founder of the Content Marketing Institute Joe Pulizzi says.

7. Optimize your blog

Every marketer who runs a blog optimizes it in a proper way. SEO is an integral part of internet marketing. You won’t get any traffic without an optimized website. I won’t provide you with a detailed SEO course over here (there are lots of guides in the internet) but I just want you to understand the basic aspect of it.

I could say for a lark “everything revolves around content” but I am sure it is more like an unquestionable fact rather than joke! Content is KING! Thus, never neglect of creating only high-quality and unique material.

Talking about written content, you should always focus on using right keywords that will help your content get ranked well in Google. It goes without saying that using only “text type” content makes your blog very boring. Thus, don’t forget to add images, videos, infographics, etc., on your blog. These visual additions will make your blog interesting and desirable to visit. Nevertheless, even though you will have to take care of adding an optimized description, alt tags, and, as I’ve already mentioned, related keywords. Without all these SEO “preparations” your blog will be invisible for Google first page.

Please, don’t neglect SEO!

8. Mobile accessibility is important as well

Wow, I thought this tip is self-evident just because you might be read this post using your mobile device.

Taking things more seriously, mobile optimization of a website is vitally important. Especially in the age of tech progress. Let me introduce you just a few reasons why you must have a mobile optimized website:

User experience.

Firstly, mobile users want to get the information (or to purchase a product) very fast. If your website is inconvenient for mobile users, you lose out on thousands of potential customers. Additionally, mobile optimized websites lead to positive feedbacks from users.

Traffic.

I don’t know a single person who doesn’t use a mobile phone for surfing the web. Maybe you do? Well, you got a clue that mobile users are a great source of traffic for your website.

Bounce rate.

If your web resource isn’t mobile optimized, your bounce rate is going to be very high. If you want to reduce it, a mobile optimization is a must-do.

Brand engagement.

Did you know that users who have been satisfied with your website’s mobile experience will likely return to your site on desktop afterwards? Yes, it is true. Thus, your brand engagement increases its popularity. However, just imagine if your visitors are not satisfied with a mobile version of your website, what’s next? Right, they will choose your competitors instead of you.

9. Outreach

It’s good when your content finds its recognition by itself – when people can easily stumble upon it from Google. It means you’re a genius of SEO and marketing. However, what if your content still doesn’t get as much recognition as you think it deserves?

You should present your material manually to the audience. And this very process is called outreach. The primary goal of outreach is not just promoting your content (and service as well) but building new business relationships with influential people from your niche.

I want to present you a short step-by-step plan on how to do outreach via email correctly:

A. Identify your targets

B. Find one’s personal email address (you can use these tools findthat.email, Voilanorbert)

C, Prepare personalized email template with a “killer” subject line

D. Don’t be afraid of sending a follow-up email

E. Be persistent in reaching out

I want to convince you that doing outreach in a proper way (and on a regular basis) will give you the results you need – traffic, brand visibility, and personal growth as a professional marketer.

 

Mahindra Scorpio Hatchback First Drive

Mahindra Scorpio Overview

The Scorpio is a household name in the Indian car market since the year 2002; the SUV has many accolades to its name including ‘Best car of the year’, ‘Best SUV of the year’ and much more. While the first generation SUV was introduced back in 2002, the second generation was introduced just after four years in 2006. Much later Mahindra decided to up their game and introduced the third-generation SUV back in 2014. Now after almost three years of its production Mahindra has decided to launch the facelift variant of the SUV.

Check for Mahindra Scorpio On Road Price in Ahmedabad

The 2017 Mahindra Scorpio facelift variant will most likely get some exterior and interior updates while there won’t be any significant change under the hood. The SUV was caught testing couple of times already which gives us an idea that it will most probably launch towards the end of 2017. Request a test drive for Scorpio in Hyderabad at Tryaldrive.

The Scorpio is one of the first SUV’s which was developed in-house by M&M engineers. M&M engineers also developed the 2.2 Litre mHawk engine which powers some other Mahindra suvs at the same time. While the launch of the new Scorpio facelift is nearing, we are here to provide you all the details of the facelifted SUV available at this moment.

Mahindra Scorpio Exterior & Look

The Scorpio has maintained the essence of the design of the original car and the styling is rather timeless. Over the years, the signature vertically slatted grille has become sharper and the large front bumper has gained muscle. The chrome lined slats gets a black mesh-grille background while the crystal headlamps are blacked out for that aggressive look. The blacked out lower half of the bumper with the contrast bash-plate and the chrome-bezel fog lamps complete the fascia.

Moving on to the sides, the profile is unmistakably Scorpio and has remained almost the same over the past two decades. The long hood with the signature scoop, an upright windscreen and the three-cab profile is complemented by the body-coloured cladding and the stepper. Large 17-inch alloys with the all-terrain Apollo 235mm profile tyres add to the bulk. While the tail lamps are almost the same, the design of the tail gate has been revamped. The black cladding band across the width has been ditched and the single tone sculpted tailgate makes the new Scorpio look suave.

Mahindra Scorpio Interior & Comfort

The updated Mahindra Scorpio continues with the dual-tone black and beige treatment for the dashboard. There are no vast improvements and you get the same 6-inch touchscreen infotainment system with a new reverse parking camera (with dynamic assist). You also get Bluetooth, AUX, USB connectivity and Navigation but Android Auto and Apple CarPlay are still missing. Mahindra hasn’t done any changes to the door pockets as well and one will find it almost impossible to access the door pockets or even adjust the position of the seat when the doors are closed. The new S11 variant gets a sun-glass holder and auto-window roll up (window rolls up automatically when you lock the car). Some other features include automatic headlights, rain-sensing wipers, cruise control, TPMS, follow me home headlamps, projector headlamps with static bending function and climate control. The AC chills the cabin nicely while the seats are comfortable, however, the third row jump seats are best suited for kids.

Mahindra Scorpio Engine & Performance

Like we already mentioned earlier the facelift Scorpio won’t be receiving any changes under the hood. The Mahindra Scorpio will continue to be powered by the 2.2 Litre mHawk diesel unit. This is the same unit which also powers the slightly more premium Mahindra XUV500 SUV as well; this engine is capable of producing about 140 Bhp of peak power and 280 Nm of torque. The engine is paired to a 5-speed manual transmission as standard while Mahindra will also introduce a new Automatic transmission as well because they already have discontinued the older unit. The reports online state that Mahindra will introduce a new Aisin sourced 6-speed automatic unit which supposedly will be much smoother and responsive at the same time. Mahindra does offer the Scorpio SUV with both two-wheel as well as four-wheel drive configuration.

NVH levels aren’t the best though and a lot of vibrations filter inside the cabin. At high speeds, you also get a lot of wind noise from the area near the A-pillar. The 6-speed transmission has good ratios and this makes the Scorpio eager in its performance but slotting into reverse gear is very difficult and takes a couple of attempts. Fuel efficiency is approximately 10-11 km/l in the city and around 13-14 km/l on the highways. Needless to say, the improved performance on the Scorpio has added a lot of life to the car and it feels so much better. For ore details on Mahindra Scorpio check  quisicilia.com 

Mahindra Scorpio Ride & Handling

Ride quality has also improved and it is plush now. The sharp edged bumps are now registered as mere muffled thuds and along with the improved NVH, the Scorpio is a much better place to be in than before. The steering is lighter than before and apart from a little vagueness in the centre, is quite precise. Of course, the feedback is minimal, but it pans out well for the overall package of city and highway driving. The brakes also feel much better than before and have come a long way from their spongy wooden self of the first-gen Scorpio.

Mahindra Scorpio Braking & Safety

Global NCAP has crash-tested the Mahindra Scorpio (with no airbags) and the SUV scored a poor zero star rating in adult occupancy test and a mere two-star rating in the child occupancy test. However, Mahindra is offering dual airbags and ABS starting from the S5 trim. Considering that the S11 trim costs over 15 lakhs, it would have been great if Mahindra had offered side airbags, at least as an option. Mahindra’s after-sales service is good and the automaker has a widespread network across India.

Mahindra Scorpio Price in Chennai

Mahindra Scorpio On-Road Price in Chennai ranges from 10,66,651 to 19,68,050 for variants Scorpio Getaway 2WD and Scorpio S11 4WD respectively. Mahindra Scorpio is available in 8 variants and 8 colours. Below are details of Mahindra Scorpio variants price in Chennai. Check for Scorpio price in Chennai at Carzprice.

Mahindra Scorpio Round Up

Mahindra has brought in these minor improvements to the Scorpio to keep the product fresh and most of these changes are more than welcome, especially the better performance. However, the Scorpio has certain downsides like average ergonomics and the not-so-comfortable ride. Keeping that aside, it has proven its mettle over the years that it is a tough SUV offering good performance on and off the road, the Scorpio continues to remain a good choice for people who want a full-sized SUV in this price bracket because options are limited to only this and the Tata Safari Storme while the other options are compact SUVs. As for Mahindra, they might have to put in some more efforts in the near future to launch a more modern and posh version of the SUV, especially when new rivals will start popping up in the market.

The Top 9 Content Marketing Strategies You Need For Your Business

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Content marketing as we know it did not exist 15 years ago, but it has become an omnipotent marketing concept in the meantime. People claim that “content is king” because it really is – it costs over 60% less than traditional marketing, but it generates three times as many leads.

Creating excellent content is the fastest way to win over the audience and grow your business. However, a study reveals that over 70% of readers claim they were turned off by content that seems like a sales pitch.

Users obviously don’t want to consume low-quality content, so you have to prepare a strategy that guarantees success. In this post, we will show you nine content strategies you need for your business.

1. Define Goals And KPIs

Each activity has its special purpose and so does content creation. Before you start writing posts or re-arranging the existing content, you must clearly define your business objectives. Are you a new company trying to raise awareness and drive website traffic? Perhaps you already attract a lot of visitors, but fail to convert? In each case, you need to know what you want and define the corresponding KPIs. It will stop you from wandering around and help you focus on relevant topics only.

2. Analyze Your Audience

Now that you know your goals, it is time to analyze the target audience. You have to figure out everything about your prospects – demographic features, academic level, average income, personal values, lifestyle, etc. For more info click SEO Agency London

Content creators at the assignment writing company say you can learn this by analyzing website visitors and social media followers: “Look at their comments, questions, and remarks to identify their way of thinking and behavioral patterns. When you combine these insights with your business objectives, it will be much easier to create quality content.”

3. Make A Content Calendar

Content creation is a long-term and systematic activity, so it is crucial to plan your posts well in advance. This means you should make a content calendar with all the publishing dates, including the ones revolving around big industry events, holidays, product releases, and other important happenings. The goal of planning is to make sure you have enough material to publish week after week. Doing so, you keep the audience engaged and eager to see your next post.

4. Create Outstanding Content

Once you’ve got everything prepared, you need to start making outstanding content. What does it mean? Generally speaking, it means creating a custom essay and highly educational and engaging content that perfectly resonates with the needs of your target audience.

If you want to talk about details, the best posts are usually longer: a study suggests that the ideal length of a blog post is 1.6 thousand words. Besides quantity, you should think about elements such as headlines, article structure, backlinks, and calls to action. Each component must be perfectly incorporated into the text in order to drive user engagement and earn you fresh leads.

5. Use Multimedia

Humans are visual beings and they process imagery much faster than textual content. In such circumstances, adding photos, infographics, and videos to your articles is mandatory. You can also think about GIFs, memes, or any other type of multimedia content that can enrich your posts. This is a great way to make the content more appealing and interesting, but also to break larger bulks of text into smaller units.

6. Keep It Authentic

Another way to improve your content marketing is by creating truly authentic posts. Maria Ferry, a content administrator at the paper writer agency, claims you can do it only if you concentrate on one niche you really understand the best: “Don’t try to become an all-around player, but rather try to establish yourself as the key opinion leader in your own business. Define your style of writing and make yourself widely recognized as the person who knows everything about the given industry.”

7. Find The Best Channels Of Promotion

A website is where it all begins, but you need additional channels of promotion in order to raise brand awareness. There are many ways to approach the target audience, while the usual suspects include:

Social Media From Facebook to Pinterest, there are dozens of social platforms that can introduce your content to millions of consumers worldwide. Email marketing: The oldest channel of digital marketing still remains one of the most productive solutions. Paid advertising: While your goal is to achieve organic visibility, sometimes you have to add paid advertising to your content strategy.

8. Edit And Proofread Content

Before publishing posts, you must edit and proofread event the smallest pieces of content. First of all, you can do it single-handedly. Take some rest after completing the post and then go back to it to identify and remove mistakes.

The second option is easier: use professional editing services such as assignment service, Grammarly, Ggrade Miners, or Hemingway App. These are all expert agencies and tool that can proofread content very quickly and give you useful style-related suggestions. This makes the process faster and more productive because you can focus on more important daily tasks.

9. Measure Results

Marketing intelligence is the last tactic you need to apply. You are probably going to make a lot of content, so it’s essential to measure the results of your efforts and analyze the entire strategy. It should be an easy process if you set the right parameters and know the overall campaign objectives, as determined in the first section of our post.

Round Up

Content creation is the most important component of contemporary marketing. Quality posts raise brand awareness, drive website traffic, and generate leads and conversions. However, it takes an outstanding strategy to make your content work.

In this article, we explained to you nine content strategies you need for your business. Did you already use any of these tactics? Do you have other valuable ideas to share with our readers? Let us know in comments and we’ll be glad to discuss it with you!

Nissan Sunny Performance & First Drive

Nissan Sunny Overview

Nissan Motor India Private Limited, the Indian subsidiary of Japanese autogiant Nissan, owns a fleet of vehicles, belonging to almost every segment from hatchback to SUV in the country. In the entry-level saloon segment, it offers the Sunny sedan which is truly a royal wagon to drive. Nissan Sunny hit the Indian shores firstly in 2011 and it was received considerably well by the auto freaks in India. But along the course of time it lost its glory and hence, in an awe to re-create the enigma and panache, the company has launched the second generation of the entry-level saloon in the country being cited as ‘Nissan Sunny’. It is more promising, advanced and striking than its predecessor and looks complete. Book a test drive for Nissan Sunny  in Hyderabad at Tryaldrive.

Check for Nissan Sunny Price in Ahmedabad

Nissan Sunny Design & Style

The facelifted Nissan Sunny can be instantly recognized by its bolder front end. The bulbous headlights are replaced with larger Boomerang shaped units. The wide Nissan front grille now comes as standard across most of the Nissan sedans and it gets a dash of chrome to liven up things at the front end, you will also find the redesigned front bumpers which further add to the glamor quotient of the sedan.

Now walk towards the side profile of the sedan and you will notice that Nissan has replaced the old ORVMs with new sleeker ones while the front apron now boasts of a more sporty and dynamic design. The top end variant gets a new 15 inch 12 spoke alloy wheels which definitely adds to the styling of the sedan furthermore. The rear too gets a chrome trunk highlight on the top end variant while the other variants gets a black Slitter which makes the humongous boot look good.The Nissan Sunny is known for its generous proportions and class-leading cabin space. The new model continues to build on its qualities by creating a more stronger and contemporary look. The numerous aero-upgrades have helped achieve a very low coefficient of drag, this also aid’s fuel economy.

Nissan Sunny Cabin & Comfort

Nissan had updated the Micra last year and that facelift had transformed the interiors of the car drastically. Similar changes now flow into the Sunny, which also gets a new centre console with piano black finishing. The AC controls see minor changes while Nissan has made heavy changes to the dashboard of the car. The instrument cluster gets a new fine vision meter which changes the way the console is lit, the multi-information display now getting white lighting. Lower variants still get a basic cluster. The steering wheel too has been ditched for a new and sportier unit. The new 3-spoke steering feels much better to hold and doesn’t come across as too big, the audio control buttons having a slick feel. The beige and grey interior has been replaced by an all black interior which looks so much better, invoking a sporty feel inside the cabin.

The rest of the Nissan Sunny remains identical. You get a cabin which truly has acres and acres of space, more so for rear passengers who can sit and stretch like they are in a lounge with 636 mm of legroom, easily class leading. Good headroom, decent under-thigh support (a bit lacking for tall passengers at the rear), two reading lights at the rear (there are four cabin lights), a chiller of an AC (with rear fan vents which pull AC air from the front), all play a big role in ensuring the Sunny is among the best cars in its class to be chauffeur driven in, the airy cabin further accentuating the backseat appeal. Our only gripe with the cabin is the doors don’t auto lock. Nissan has given the Sunny Bluetooth connectivity and the 2-DIN audio system with a 5.1-inch screen is new as well. The top variants (XV and XV Premium) also get reverse parking sensors and a reverse camera. The XV Premium variant is available in two optional packs – Safety Pack adds side airbags while Luxury Pack consists of genuine leather seats along with a leather wrapped gear knob.

Nissan Sunny Engine & Performance

The Japanese automaker Nissan has presented the entry-level saloon Sunny in both petrol and diesel guises. The company has refrained from making any modifications in the Sunny; hence, retaining the engine specifications of the same phased out model. The petrol variants carry a 1.5-litre motor with them which has Electronic Fuel Injection Control as fuel system. The 1498 cc, 4-cylinder, 16-valve engine is being christened as ‘HR 15’. It is capable of churning out a top power of 98 bhp at 6000 rpm with the manual variants while the automatic variant gets an exceeded power of 2 bhp which makes it 100 bhp at 5600 rpm. Though, torque remains common in form of 134Nm at 4000 rpm for both the manual as well as automatic variants. The engine gets coupled with either a 5-speed manual transmission or a XTronic CVT transmission. Check for Nissan Sunny in quisicilia.com

On the other hand, the diesel avatars of Sunny are being offered with 1.5-litre K9K dCi engine which has been re-tuned to yeild a better fuel economy. The 1461 cc motor has Common Rail fuel system and it generates a maximum power output of 84 bhp at 3750 rpm along with a peak torque performance of 200 Nm at 2000 rpm. Sadly, there is not an automatic transmission on offer in the diesel fuel trim and the company has opted for its conventional 5-speed manual transmission in an awe to maximize mileage and performance.

Nissan Sunny Ride & Handling

The petrol powertrain delivers decent performance, but the noise creeps in the cabin post 4000rpm. The tall gearshifts affect its performance over 120kmph. The engine takes time to pick-up from low revs in high gears. The clutch is light and the gearbox is sleek. The diesel variant of the sedan is slightly more efficient and engaging than its old model. It delivers an impressive city and on highway performance. The handling isn’t best in the segment, but decent with light steering and decent grip. The sedan offers a brilliant ride quality, thanks to the calibrated suspension.

Nissan Sunny Braking & Safety

Braking performance is good. It gets strong front disc brakes and rear drum brakes. The well-calibrated ABS (Anti-lock braking system) with EBD (Electronic brakeforce distribution) and brake assist avoid skidding, and ensure safe drive. However, the brake pedal needs an improvement.The sedan is among the well-equipped and safest Nissan car models in India. All the variants of the sedan get ABS (anti-lock braking system) with EBD (electronic brake-force distribution) and brake assist, driver airbag, central door lock, door ajar warning, immobilizer, key remove warning lamp, low fuel level warning, headlight on warning lamp and speed sensing auto door lock. Features like front passenger airbag, side airbags, seat belt warning lamp, anti theft device with alarm and front fog lamps are available only on the top-model.

Nissan Sunny Price in Chennai

Nissan Sunny On-Road Price in Chennai ranges from 10,82,166 to 19,48,929 for variants Sunny XE Petrol and Sunny XV Diesel respectively. Nissan Sunny is available in 6 variants and 6 colours. Below are details of Nissan Sunny variants price in Chennai. Check for sunny price in Chennai at Carzprice.

Nissan Sunny Verdict

Since the Indian debut of this sedan in 2011, It is the most complete car in all the aspects. Be it the elegant exterior appearance, be it the luxury packed interior cabin or be it the avant-garde safety features and performance, it emerges triumphant in every aspect. Except for the loose handling and not-so-brisk acceleration with the diesel variants, it is a marvel; a true peach of a car that truly deserves its sticker price. So, if petrol is your flavor and performance is your priority, then choose Nissan Sunny, unarguably.